Crimes and misconceptions: covering arts and entertainment in VC

In the past week a few prickly issues have become lodged in my gmail, so I figured I would address them here, if for no other reason than to stop the itching.

1. Coverage, or how one gets a piece of VCR’s valuable real estate:

It’s rumored that in order to get ink in our publication, one must be an advertiser. This is, of course, false and anyone who actually reads on a regular basis would know it. Why people insist on perpetuating this nonsense is beyond me, and the irony is, our advertisers are frequently miffed about not getting editorial love. So if advertisers aren’t getting it, and no one else is getting it, then who the heck is getting it? Answer: people, places, occurrences, creations that are interesting,  fresh, relevant and in some way impacting the county’s cultural  evolution. It never hurts to drop us a line if you’ve caught wind of such, as we are not omnipresent or telepathic (contrary to popular opinion.)

2. Locals only policy:

We are the only publication in Ventura County (or anywhere for that matter) that gives exclusive priority to locals. I cannot emphasize enough how rare this is. From what I can tell, no one else in the U.S. does this, especially for music. We will not (as long as I’m arts editor) ever review a CD by an artist living outside Ventura County. The only time you will read about someone or something not produced within the geographical boundaries of this county,  is if they are exhibiting or touring here. Sorry Santa Barbara, sorry SLO, sorry L.A.–someone needs to champion the talent here and if that’s a crime, then I stand accused! (insert appropriate emoticon) That said, if you feel we’re overlooking anything or anyone, drop us a line.

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